Amberly Allen of Dealer Merchant Services is Delivering on a Great Idea that Saves Dealer Groups Millions

Amberly Allen is the Managing Partner of Dealer Merchant Services and President of DI Marketing.   Over the past 18 years she has worked with the very best in the automotive industry.  

In 2005, she started DI Marketing – a dealer centric marketing firm and grew it into one of the fastest growing businesses in the country.   She has received numerous awards including the INC 5000 fastest growing company – two years in a row, Top 50 Fastest Growing Women’s Businesses in Houston, Top 40 under 40 for the Houston Business Journal, an international Stevie award for Best Entrepreneur, a 3X finalist for the NAWBO (National Association of Women Business Owners) Business owner of the year, a finalist for Ernst & Young Winning Women Award and the youngest member (at the time) of the Women’s Presidents Organization requiring $2Million+ in annual revenue.  DI is also an FCA approved vendor, a Lithia approved vendor and some of the first dealers she worked with are still her customers today. 

During her time with the decision makers, maximizing profitability was always the most important topic.  She began learning more about one of the largest, and oftentimes, overlooked expenses – credit card processing fees.  She spent several years researching the legislative changes as it pertains to these fees and created Dealer Merchant Services.  Dealer Merchant Services focuses on dealerships and uses a unique and proprietary method, backed by a US Patent, to help dealers recoup an estimated $5k – $15k per month, per rooftop without jeopardizing CSI.  Dealer Merchant Services is now the fastest growing Merchant Provider that focuses solely on dealers and her goal is to help save dealers $35Million + in the next 5 years.

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