Atlanta, GA, February 7, 2020 – Privacy4Cars, the first mobile process designed to help erase Personal Information from vehicle systems, and America’s Auto Auction, the largest independent auction group in North America, announced today a relationship to start offering a personal information deletion service to vehicle consignors, including OEMs, captives, banks and auto lenders, rental and business fleets, and dealers across America’s Auto Auction 23 locations.

“We are excited to partner with such a leader in the auto auction industry as America’s Auto Auction,” said Andrea Amico, founder of Privacy4Cars and renowned expert in vehicle privacy and cybersecurity. “We often see consignors bringing vehicles to auctions that still contain the previous drivers’ Personal Information stored in their electronic systems (garage door codes, home addresses, phone identifiers, contact lists, call logs, text messages, etc.) Now, thanks to this relationship, consignors can rely on America’s Auto Auction to dispose of the Personal Information stored in their vehicles, whether it’s to be compliant with internal record disposal guidelines, to provide peace of mind to their customers, or to meet the requirements of privacy and security of connected devices laws in a growing list of States.”

“It would be a mistake to underestimate how challenging it is to standardize and efficiently perform the clearing of the personal Information, said America’s Auto Auction Assistant Vice President, Matt Arias. “This is a manual process and there is nothing standard about the vehicles that are consigned.” Beyond his role at America’s Auto Auction, Arias leads the Auction Standards Committee at both the National Auto Auction Association (NAAA) and the International Automotive Remarketers Association (IARA) and is widely recognized as one of the world’s top expert in wholesale auction process engineering and operations. “We realized we needed a consistent method to efficiently clear all of the information. In short, we needed this tool. Privacy4Cars’ is the best solution” said Arias, “Not just because the operators get step-by-step directions on how to clear the systems, but also comes with detailed and on-demand records we can rely on to both provide proof of work to our consignors and operational metrics to efficiently run the process.”

Amico, who founded Privacy4Cars amidst growing frustration among remarketers with data privacy and automotive technology storing private information, said “We know from multiple studies what data is collected and how often is left behind. We also know may consignors are growingly frustrated by this issue and the associated risks and are looking at auctions to help. We also know that even skilled operators in single-make consignments have a hard time getting the deletion of the Personal Information right, vehicle after vehicle.” said Amico “Seeing one of the world’s largest auction chains embracing our patent-pending process is an incredible validation of what we do and the value we bring to the industry.” Arias chimed in: “This relationship with America’s Auto Auction and Privacy4Cars allows us to serve a growing number of auction guests who are already asking for the service, and sends a simple message to the rest of the industry: if you want to delete consumers’ personal non-public data, we are ready. Sync or sink!”

ABOUT PRIVACY4CARS
Privacy4Cars is the first mobile platform designed to help quickly and efficiently erase Personally Identifiable Information, including phone numbers, call logs, location history and garage door codes, from modern vehicles. Developed by a cybersecurity and vehicle privacy expert, Privacy4Cars provides visual step-by-step tutorials customized to your vehicle to quickly clear users’ personal information while building a compliance log. Privacy4Cars’ patent-pending process is available to consumers as a free download on iOS and Android devices, and to businesses in the auto space such as dealers, auto auction, fleets, manufacturers, and auto lenders and insurers as a subscription service. For more information, please visit: https://privacy4cars.com/

ABOUT AMERICA’S AUTO AUCTIONS
America’s Auto Auction offers a full spectrum of Dealers Services necessary to successfully complete the remarketing needs for both Buyers and Sellers. Founded in 2005, America’s Auto Auction is the largest and fastest-growing independent member of NAAA with 23 locations (and growing) across various states. America’s Auto Auction specializes in conducting wholesale auctions of automobiles from franchised new car dealers, fleet lease businesses and repossession companies to used car dealers and serves its consignors and dealers with a focus on service, efficiency, and technology. For more information, please visit:  http://www.americasautoauction.com/

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Media Contact:
John Sternal
Merit Mile
954-592-1201

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Leverages Black Book’s Machine-Learning Capabilities and OEM Build Data Integration To
Easily Verify Vehicle Trim and Installed Options

LAWRENCEVILLE, GA (June 19, 2019) – Black Book, known in the automotive industry for providing timely, independent and precise vehicle pricing information, announced today its latest solution for auto lending professionals – Asset Verification Tool, helping protect lenders against vehicle misrepresentation by providing insight on vehicle trim and equipped options.

By confirming the trim and options on a given vehicle, a lender can be confident in the calculated Loan-to-Value (LTV) ratio. An accurate LTV helps mitigate risk throughout the loan lifecycle and ensures the proper collateral value is used in risk assessment.

Asset Verification Tool from Black Book provides auto lenders with a trusted source for vehicle verification. With the click of a button, lenders can verify the trim level and options on the vehicle, preventing a fraudulent transaction in a more time-efficient manner. Black Book also provides the data included in Asset Verification Tool as an API for direct integration with automated approval systems or loan origination systems.

“We are excited to work with Black Book to enable industry-leading resources leveraging sophisticated data solutions that alert to red flags for lenders and minimize fraudulent loan opportunities,” said Jeff Haymore, President and COO of Flagship. “Asset Verification Tool from Black Book protects everyone involved, from the lender to the consumer and the dealer, with quick and easy collateral verification capability.”

Asset Verification Tool uses Black Book’s Enhanced Vehicle Matching (EVM), a precise VIN-level identification process powered by machine learning and OEM build data that matches 17-digit VINs to a single trim and any applicable add/deducts.

“Asset Verification Tool provides lenders the ability to verify trims and options in a single click, drastically reducing risk,” said Jared Kalfus, Executive Vice President, Revenue at Black Book. “With Asset Verification Tool, lenders can ensure accurate collateral representation and reduce time spent in manual verification processes.”

About Black Book

Black Book® is best known in the automotive industry for providing timely, independent and precise vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. Since 1955 Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a Hearst company, and maintains offices in Georgia as well as the Canadian Black Book in Toronto. For more information, please visit BlackBook.com or call 800.554.1026.

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This online environment focused on inventory, and car build-outs online, and filling out forms that would alert a sales team of an interested customer so we could “capture the lead”.

The process wasn’t very personal, but it took advantage of an online ecosystem where shoppers were just beginning to get comfortable. As consumers, we hadn’t yet reached the “Amazon Effect”, where we order almost everything online and expect it on our doorstep the next day.

Today is a different environment. Customers ARE ordering virtually everything online, and they ARE expecting it on their doorstep the next day. Buying a car is admittedly a little more complex – and emotional – compared with buying laundry detergent and cat food, but car shoppers are craving the chance to merge the two worlds even more closely.

This is where digital retailing comes into form. However, in order for digital retailing to truly happen in automotive, we as an industry need to leverage more sophisticated data sets combined with an ultra-personalized shopping experience that creates a successful customer journey resulting in a sale, and setting up the opportunity for another sale in the future – a process that happens when trust is present.

The first step in creating a more personalized shopping experience is knowing each individual customer more intimately. Data technologies today allow us to accomplish this – and it’s proven to be effective.

With the right knowledge we can gather about each customer’s desires and needs, gathered through data tools in use today, we can help dealers and lenders create a more personalized journey for their customers.

A recent survey commissioned with the help of Jabian Consulting confirmed that dealers and lenders both realize more consumer education and access to data earlier in the process will help enhance the vehicle-shopping journey.

As a result of this knowledge, both franchise and independent dealers want the power to learn consumer behaviors by engaging as soon as possible, especially online, and also leverage consumer information and habits that ultimately help drive a successful transaction.

Similarly, dealers and lenders today are looking to engage with a customer before they walk into a showroom by leveraging more targeted marketing in a cost-effective manner to better match customers with vehicles during the research process. This will ensure the right inventory and financing options are available when the customer arrives at the dealership.

This earlier insight into the customer before the transaction phase will result in more confidence for the consumer as they get deeper into the “funnel”. Dealers recognize the importance here as well and they know a customer educated earlier on in the process enters the showroom under a less adversarial environment with fewer negative perceptions or inaccurate information.

This is critical, because whereas five years ago online car shopping was focused primarily on building the car, today’s digital retailing is more focused on building the deal. In order to build the right deal, we need to know more about the customer than just their favorite color.

With the right knowledge we can gather about each customer’s desires and needs, gathered through data tools in use today, we can help dealers and lenders create a more personalized journey for their customers.

For example, it is understandable to think that not all Millennial and Boomer car shoppers will want the same kind of car. But depending on their specific credit histories and other trackable financial data, they won’t qualify for the same loan or lease terms, either.

The earlier in the process we can buildout these specifics, the stronger the potential for a successful digital retailing experience at that dealership with a particular lender.

Editor’s Note: Jennifer “Jenn” Reid is Vice President – Automotive Marketing & Strategy Lead – U.S. Information Solutions (USIS). With nearly two decades worth of experience in automotive on dealer, lender and information services sides, Reid is responsible for the development of Equifax’s automotive growth strategies, as well as overseeing specific marketing plans and initiatives. This includes understanding competitive automotive industry market dynamics and trends, key customer insights, new product innovations, and pricing and chancel strategies.

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