“I am honored and privileged to join this exceptional group of business and community leaders,” Case said. “I look forward to working closely with them to fulfill the mission and vision of the board.” 

A 2022 Horatio Alger Award recipient, Case is president and CEO of Rick Case Automotive Group in Sunrise, Florida, the nation’s largest retail automotive group that is owned and operated by a woman. Today she operates 14 dealerships in South Florida and Atlanta, Georgia. Rick Case Automotive holds the world’s volume records for some of its brands and is in the top volume nationally for most of its brands annually. The company has also received multiple national honors for operational excellence.

Case, who serves on the board of the Horatio Alger Association, also sits on numerous boards and committees which have helped steer many groups collectively to raise more than $100 million in South Florida. Case has served on the Boys & Girls Club of Broward County board for more than 35 years and, with her late husband Rick, was instrumental in building 12 clubs, serving 12,000 members. Case serves on the board  for Nova Southeastern University and the Broward Workshop.

 With her husband, Case also founded many stellar charity events and established numerous charity contributions. In 1982, they launched their “Rick Case Bikes for Kids” program, which continues today and has provided more than 125,000 bikes to children in need during the holidays in South Florida and Atlanta, Georgia.

A graduate of the University of California, Davis, Case is also a jet pilot.

Federal Reserve Bank of Atlanta branch directors provide economic information from their industries and the branch territory to the district Bank’s president and head office directors, who use the information in discussing monetary policy options and making discount rate recommendations. The Board of Governors appoints three of the Miami Branch directors, and the Atlanta head office directors appoint four.

About The Rick Case Automotive Group

Celebrating 60 years in business in 2022, the Rick Case Automotive Group has been honored by Automotive News as the National All-Star Dealer and is one of the largest auto groups in America. With 14 dealerships in Florida and Georgia, the Rick Case Automotive Group offers Honda, Hyundai, Genesis, Ioniq, Volkswagen, Kia, Acura, Audi, Mazda, Maserati, Fiat, Alfa Romeo, Honda Motorcycles and E-Z-Go golf carts. Rick Case dealerships are known for holding national sales’ records, consistently ranking among the top performers in markets they serve. The Group’s national headquarters is located at 14500 W. Sunrise Blvd. in Sunrise, Florida. For more information, visit www.RickCase.com.

The post Rick Case Automotive Group CEO and Community Leader Rita Case Appointed to the Federal Reserve Bank of Atlanta’s Miami Branch Board of Directors appeared first on DealershipNews.com.

Amberly Allen is the Managing Partner of Dealer Merchant Services and President of DI Marketing.   Over the past 18 years she has worked with the very best in the automotive industry.  

In 2005, she started DI Marketing – a dealer centric marketing firm and grew it into one of the fastest growing businesses in the country.   She has received numerous awards including the INC 5000 fastest growing company – two years in a row, Top 50 Fastest Growing Women’s Businesses in Houston, Top 40 under 40 for the Houston Business Journal, an international Stevie award for Best Entrepreneur, a 3X finalist for the NAWBO (National Association of Women Business Owners) Business owner of the year, a finalist for Ernst & Young Winning Women Award and the youngest member (at the time) of the Women’s Presidents Organization requiring $2Million+ in annual revenue.  DI is also an FCA approved vendor, a Lithia approved vendor and some of the first dealers she worked with are still her customers today. 

During her time with the decision makers, maximizing profitability was always the most important topic.  She began learning more about one of the largest, and oftentimes, overlooked expenses – credit card processing fees.  She spent several years researching the legislative changes as it pertains to these fees and created Dealer Merchant Services.  Dealer Merchant Services focuses on dealerships and uses a unique and proprietary method, backed by a US Patent, to help dealers recoup an estimated $5k – $15k per month, per rooftop without jeopardizing CSI.  Dealer Merchant Services is now the fastest growing Merchant Provider that focuses solely on dealers and her goal is to help save dealers $35Million + in the next 5 years. https://dealermerchantservices.com/

The post Amberly Allen of Dealer Merchant Services is Delivering on a Great Idea that Saves Dealer Groups Millions appeared first on DealershipNews.com.

Sean Kelley

I’ve seen so many of these online engagements take weeks. Just because okay, we text or email, we wait for the reply from the customer. And literally all of a sudden, you turn that into a five minute phone call, and then everything is sorted out and the customer makes a decision. So at the end of the day, it’s almost like maybe the customer isn’t always right. I don’t know, maybe I’m crazy for saying that.

Brian Twoomey

Depends which side of the table you’re on. I mean, it’s been a crazy couple of years. And, you know, it was funny, when I think back. I remember saying and I haven’t said this in a while we’re in control. We’ve never been in control. We’ve always had to cater to what the customer needs and wants and everything else and then all of a sudden, the script flipped and you know, we had the control of how the deal was going to work and what information we would give to the consumer, or when we gave it, before they came in. And like I’ve said a couple of times already things are going back to the way they were prior and you got to play ball by their rules a little bit more than before.

The post Brian Twoomey, GM Airport Marina Honda: Who has the upper hand in a car sale these days, the customer or the dealer? appeared first on DealershipNews.com.

Ken Hill is the Managing Director of 700Credit, the largest provider of credit and compliance products in the automotive industry. During his 12 years with 700Credit Ken has been responsible for the leadership and growth of the company. In 2007, Ken started with 700Credit when they had a respectful 700 customers and 5 affiliate partners. Fast forward to 2019 and 700Credit is now the largest in the industry, providing credit and compliance solutions to over 11,000 automotive dealerships, and integrating with 150 affiliate partners.

The post Data Breaches Can Cost Dealerships Millions in State Fines and Lawsuits appeared first on DealershipNews.com.

Electrified vehicle sales growth of 81% led industry growth. Sales of EVs grew 44.8% year over year, setting a Q1 record with just under 100,000 sales. Sales of hybrid vehicles exceeded more than 200,000 in the quarter which makes sense as gas prices in California, for example, are now reaching $5 a gallon.

Cox Automotive and Kelley Blue Book analysis chart:

Cox and Kelley Blue Book Analysis:

Tesla sold approximately 69,300 vehicles in Q1 and accounted for 71% of total EV sales in Q1, down from 12% share in Q1 2020 as others jump in the game.

The new Tesla Model Y is the best-selling EV in the U.S., followed by the Tesla Model 3. The Model 3 was the No. 1 best-selling EV in 2020, but sales in the U.S. market declined by more than 50% year over year in the first quarter of 2021. The Chevrolet Bolt was No. 3 on the EV list, with nearly 10,000 sales in the quarter. The all-new Ford Mustang Mach-E, which went on sale in December, was No. 4, outselling both the Tesla Model S and Model X. 

While sales of EVs are increasing, hybrid sales are increasing more quickly, according to the Cox Automotive analysis. Sales of hybrid and plug-in hybrid vehicles jumped by 106% in Q1. Toyota, a hybrid pioneer, delivered most of that growth, selling 124,449 electrified vehicles in Q1, up from 49,576 in Q1 2020. Nearly 25% of new Toyota vehicles are now hybrids. The Toyota RAV4 Hybrid is now the best-selling hybrid in the U.S., with sales of 32,263 vehicles in the first quarter. The new Toyota Sienna minivan, which is available exclusively as a hybrid, is No. 2 with sales of 26,044.   

In all, there are more than 60 different hybrid or plug-in hybrid vehicles now available in the U.S. Honda is the No.2 hybrid maker, with more than 22,000 hybrids sold in Q1. Honda’s electrified tally was 7.1% of its total Q1 sales volume, up from 3.5% in Q1 2020. Ford is the No. 3 player with more than 18,000 hybrids sold, including 7,176 F-Series pickups. Volvo sold more than 2,800 electrified vehicles in the first quarter, accounting for 11.5% of the brand’s total sales in Q1.

“Electrified vehicle growth in the U.S. and around the world is shining a spotlight on battery development and sourcing,” said Cox Automotive Executive Analyst Michelle Krebs. “As the industry builds more vehicles with battery packs, sourcing of these parts and lifetime management of the battery cells is a critical hurdle the industry must clear.”

About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using vehicles easier for everyone. The global company’s more than 27,000 team members and family of brands, including Autotrader^®, Clutch Technologies, Dealer.com^®, Dealertrack^®, Kelley Blue Book^®, Manheim^®, NextGear Capital^®, VinSolutions^®, vAuto^® and Xtime^®,are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with annual revenues of nearly $20 billion. www.coxautoinc.com

The post EV Sales on the Rise in ’21 as Gas Prices Soar appeared first on DealershipNews.com.

While Many Lease Payments Hold Steady, Some Brands Decrease Monthly Rates While Others  
Test an Increase in Rates 

CINCINNATI, OHIO (March 22, 2021) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of February. Many lease payments are holding steady from January to February. However, there are a few car brands continuing to lower monthly rates while others increase their rates. 

Like last month, both Honda and Toyota are continuing to decrease leasing payments. The largest decreases for the month included the Honda Civic with an -11.16% decrease, the Toyota RAV4 with a -6.84% decrease, and the Honda Pilot with a -5.38% decrease. The Honda Civic is offered at $159 per month, the RAV4 is offered at $189 per month, and the Honda Pilot is offered at $309 per month. 

The largest lease increases include the Acura MDX, with a 15.48% increase from January, the Audi A3 with a 13.16% increase, and the Chevrolet Silverado truck with an 8.60% increase. The Acura MDX is listed at $469 per month, the Audi A3 is listed at $369 per month, and the Chevrolet Silverado is listed at $299 per month. 

“While there were a few large increases and decreases in lease rates from January to February, most vehicle leasing payments stayed relatively steady,” said Scot Hall, Executive Vice President of Wantalease.com. “It will be interesting to see what changes in the industry as more Americans begin to receive their stimulus.” 

Currently, both the Honda Civic and the Ford Focus are priced the lowest of all leases coming in at just $159 per month. The Nissan Sentra’s leasing rate held steady from last month and is listed at $169 per month. 

Other slight lease increases include the Nissan Altima with a 3.37% increase and the BMW X5 M50i with an additional increase from last month. The Nissan Altima is now offered at $229 per month and the BMW X5 M50i is now offered at $1,069 per month. 

Wantalease.com is a sister marketplace to Swapalease.com, the nation’s largest online marketplace for leases.  

About Wantalease.com:   

Headquartered in Cincinnati, Ohio, Wantalease.com is the world’s first online automotive marketplace for new car leases. For more information visit www.WantAlease.com.  

The post As Prices Begin to Skyrocket, Toyota and Honda Lowering Lease Prices…You in the Market? appeared first on DealershipNews.com.

Increasing battery pack energy densities holds the key to future vehicle design

BOSTON, MA., NOVEMBER 12, 2020: Battery electric vehicles (BEVs) are poised to be the future of the auto industry. Looking toward the future of BEVs, a new report from Lux Research, “Electric Vehicle Lightweighting 2030,” analyzes the future of vehicle lightweighting and necessary BEV success factors over the next decade.

In the past, lightweighting – or purposely designing more lightweight cars specifically for fuel efficiency – has been a key tool for improving the fuel economy of internal combustion engine (ICE) vehicles. However, the transition from ICEs to BEVs changes both the goals and the design considerations around lightweighting. Anthony Schiavo, Senior Analyst at Lux, states, “BEVs are overwhelmingly more efficient than ICE vehicles due to regenerative braking and more efficient motors and are increasingly outgrowing the issue of limited range. Materials companies need to start planning for a fully mature BEV space.”

Lux predicts that battery pack energy densities will increase by roughly 15% over the next decade. This increased energy density can be used to either extend the range of a vehicle by keeping battery size the same or reduce cost by shrinking the size of the battery pack. In its analysis, Lux modeled both scenarios and calculated a lightweighting benchmark. Lux determined that in order for lightweighting to be a cost-effective solution against batteries by 2030, it will need to cost, on average, less than $5 per kilogram of weight saved.

“This benchmark is not the only thing guiding lightweighting decisions,” cautions Schiavo. “To find adoption, materials companies and manufacturers will need to find solutions that save on both weight and cost.”

https://bit.ly/3lfFXeq“We predict vehicle structure will be an opportunity for high-strength steel and aluminum, as they provide weight reductions at minimal cost,” Schiavo continues. “Bumpers are expected to benefit from design advancements that utilize glass fiber, carbon fiber, and thermoplastics. Other material priorities, such as sustainability, durability, and end-of-life issues, however, will take priority over lightweighting by 2030.” Lux found that there’s far more risk of disruption from improving energy storage technologies – which could substantially outstrip forecast improvements by 2030 – than there is from novel innovations in materials. For the full article: https://bit.ly/3lfFXeq

The post By 2030, Battery Electric Vehicles Will Be Less Reliant on Lightweighting appeared first on DealershipNews.com.

With over 20 years and 3 generations of Ford dealerships in the family, the Sperau brothers David and Dan, understand a dealer’s pain points when it comes to shipping vehicles. This interview elucidates why a company like Autosled makes sense to those franchise and Indie dealers who no longer look at geographic barriers when it comes to finding customers and literally…moving units, affordably, and efficiently, with full transparency.

Kelly Kleinman

The post Third Generation Ford Dealers Segue into Shipping, AUTOSLED Open for Business Coast to Coast appeared first on DealershipNews.com.

The post WebBuy Announces New, Highly-Effective Valuation Tool: CarValuator Now Available appeared first on DealershipNews.com.

It’s not enough to guess when users might log in to a given network, or when audiences in your niche are hungriest for the latest information. Now that more and more brands from all kinds of industries realize the value of connecting with their audiences on social networks, it’s important to understand how your audience uses social platforms and what they want out of your content. An ecommerce brand may see social engagement follow daily and seasonal patterns of shopping engagement, while a corporate thought leadership account may see plenty of clicks at the start of the workday when readers are looking for inspiration.

In order to get granular and find out the best times to publish on social media for four social media networks, we worked closely with Sprout’s data science team to pull this information based on our customers. The data below shows when our 25,000-plus Sprout customers were engaged the most (and least) across major networks and broken down by industry.

Let’s take a look at the unique insights we found for the best times to post on each social network:

• Best times to post on Facebook
• Best times to post on Instagram
• Best times to post on Twitter
• Best times to post on LinkedIn
• How we gathered this data

Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded in Central Time Zone (CST). Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times.

Best times to post on Facebook

Facebook has over two billion active users, making it the most populated platform by far. This huge audience means there’s a major opportunity for organic engagement on Facebook, if you keep in mind the current Facebook algorithm. The changes in the algorithm in the last couple of years have emphasized friends, family and meaningful connection, so content that drives genuine engagement is your best bet.

In addition to a content strategy that connects meaningfully with your audience, you’ll best meet this need for engagement by posting at the times when users are most active on the network.

Here are the key data points we found for the best times to post on Facebook:

• The best times to post to Facebook are Wednesday at 11 a.m. and 1 p.m.
• Wednesday is the best day to post on Facebook.
• The safest times to post are weekdays from 9 a.m.–3 p.m.
• Sunday has the least amount of engagement for Facebook during the week.
• Early mornings and evenings, before 7 a.m. and after 5 p.m. have the least amount of engagement per day.

What we learned

As you’ll see with other social networks, mid-week is the peak period on Facebook. The middle of each weekday, from morning to mid-afternoon, are safe times to post, meaning engagement remains consistent throughout these blocks of time.

While people frequently check in throughout the middle of the day to see what’s going on, the peak times are around lunch breaks. When people have more time to scroll through their Facebook feeds and dig into interesting posts, engagement rises correspondingly.

On the other hand, late night and early evening along with weekend days bring in relatively low engagement. While people may check in or post a few updates from weekend activities in the middle of the day on Saturday, these times aren’t your best bet for reaching audiences.

Best times to post on Facebook for consumer goods

Whether you’re promoting an online shopping experience or driving audiences to brick-and-mortar retail, Facebook plays a key part in your social strategy. In addition to your niche’s unique customer personas, find your audiences when they’re most active at these top times to post for consumer goods and retail:

Disclaimer: Industry specific heat maps are more concentrated to show medium- and high-level engagement.

• The best times for consumer goods brands to post to Facebook are Wednesday at 1 p.m. and Friday at 11 a.m.
• Other high engagement times include Wednesday from 1–3 p.m, Friday from 10–11 a.m. and Thursday at 5 p.m.
• The safest times to post are weekdays from 10 a.m.–5 p.m.
• The lowest engagement is on Sunday and every day from 10 p.m.–4 a.m.

Best times to post on Facebook for media

Social is a crowded space for media companies vying for attention, and the Facebook algorithm can make it especially difficult to find a place on users’ feeds. Tap into these times to post to boost engagement:

• The best times for media companies to post on Facebook are Tuesday at 5 p.m. and Friday from 8–9 a.m.
• Other top times include Wednesday from 8–9 a.m., Wednesday at 5 p.m. and Thursday at 5 p.m.
• The safest times to post are Tuesday through Friday 9 a.m.-5 p.m
• The lowest engagement is on Sunday and every day from 10 p.m.–3 a.m.

Best times to post on Facebook for education

Facebook can be a great source of information for education institutions. Compared to other industries, mornings and nights offer stronger opportunities for schools’ social media content to get seen, as well as some spikes in activity on the weekend. Check out the full details of the best times to post on Facebook for education:

• The best times for schools to post on Facebook are Wednesday at 9 a.m. and Saturday at 5 p.m.
• It’s safest to post Monday through Friday from 9 a.m–3 p.m, with the most engagement occurring between 9 a.m.–12 p.m. on those days.
• Saturday from 12 p.m.-9.pm is also highly active.
• Sunday has the least engagement, and the lowest engagement times for schools are every day from 11 p.m.–5 a.m.

Best times to post on Facebook for nonprofit

Facebook is a great place to highlight a nonprofit’s mission with longer form posts and discussions, as well as drawing attention to upcoming events. We found that nonprofits on Facebook frequently see the most engagement during weekday mornings.

• The best time for nonprofits to post on Facebook is Wednesday at 8–9 a.m.
• Other high engagement times include Thursday at 10 a.m. and Friday 8-10 a.m.
• The safest times to post are Monday through Friday, 8 a.m. to 5 p.m.
• Saturday and Sunday show the least engagement per day, and the lowest engagement times are 10 p.m.–5 a.m. every day.

Best times to post on Facebook for tech

Even with challenges in gaining organic engagement, Facebook is still an essential part of tech companies’ social strategy. Whether you’re looking to tap into conversations geared towards a B2B audience or a B2C one, top times for tech companies to post on Facebook include:

• The best time for tech companies to post to Facebook is Wednesday at 10 a.m.
• Wednesday from 9 a.m.-12 p.m. is a peak time during the week as well.
• The safest times to post are Monday through Friday 8 a.m.–2 p.m.
• The least engagement is seen on Sunday and every day from 6 p.m–4 a.m.

Best times to post on Facebook for healthcare

Social audiences increasingly expect healthcare practices to have a social presence. Facebook is a great place to highlight your local practice and provide essential info to current and prospective patients. The best times to post for healthcare to reach these audiences include:

• The best time for healthcare practices to post on Facebook is Wednesday at 9–10 a.m.
• The safest times to post are Monday through Friday, from 9 a.m.–3 or 4 p.m.
• Times to avoid are Saturday and Sunday, which have minimal engagement, and every day from 9 p.m.–4 a.m.

Best times to post on Instagram

Having recently grown to one billion monthly active users, and a median 1.60% engagement rate per post, Instagram is definitely on the rise in the social space. The network has also debuted a number of new features recently, expanding the options for how users can interact with posts on this visual-first platform.

Similar to Facebook’s 2018 focus on a more authentic and personal-feeling social experience, the Instagram algorithm in 2019 prioritizes certain posts algorithmically in a user’s feed, marking a change from the previous reverse chronological order. In addition to the main feed, Stories has grown significantly since its 2016 launch, and 2018 also brought the debut of Instagram TV. Taken together, all of these options let brands create engaging video content of both micro-length and long-form templates.

With all of these ways to reach an audience, plus Instagram’s notable focus on retail, you’ll want to know these key stats for the best times for brands to post on Instagram:

• The best times to post on Instagram are Wednesday at 11 a.m. and Friday at 10–11 a.m.
• Wednesday is the overall best day to post to Instagram
• The safest times to post are Tuesday through Friday, 10 a.m–3 p.m.
• Sunday receives the least amount of engagement on Instagram
• The least amount of engagement occurs during late night and early morning from 11 p.m.–3 a.m.

What we learned

While Instagram engagement peaks mid-day and mid-week, similar to the other major social networks, there are a few opportune windows found in the evening and morning during the middle of the week. While the safest times to post are still during those core weekday times, it could be well worth it for certain brand niches to consider if your audiences are among those reaching for the ‘Gram first thing in the morning or last thing before sleeping.

While there is a bit of increased engagement around midday on Saturday, weekends aren’t your best bet for getting eyes on your posts. Similarly, even those late night users eventually pack it in, with engagement dropping in the latest hours of the night and earliest hours of the morning

Best times to post on Instagram for consumer goods

Over the past year, Instagram has cemented its role as a top network for shopping. This means that any retail or shopping business can’t afford to ignore the platform. Improve your chances of cutting through the noise in this busy space by keeping in mind the top times to post on Instagram for consumer goods and retail:

• The best time for consumer brands on Instagram is Wednesday at 3 p.m.
• The safest times to post are Monday through Friday, 11 a.m.–5 p.m.
• Another higher engagement time period occurs on Saturday around 10 a.m.
• Sunday has the least engagement, as well as every day from 11 p.m–3 a.m.

Best times to post on Instagram for media

As Instagram expands its video offerings, it’s becoming a unique channel for media companies to highlight their best visual content. Our findings show that Instagram’s audience taps in a bit earlier in the day for media content than other industries, so consider these times to post when planning to highlight your best content:

• The best time for media companies to post on Instagram is Friday at 9 a.m.
• The safest times to post are Wednesday through Friday from 8 a.m–4 p.m.
• There’s also a period of higher engagement that lasts all the way through Thursday night into Friday morning. It’s lower than the highest peak times, but it could be a unique time to capture audiences that aren’t active in other industries’ niches.
• Saturday and Sunday have the least engagement for media companies on Instagram.

Best times to post on Instagram for education

For colleges and schools, Instagram is a great opportunity to build your visual identity and highlight on-campus experiences. Engagement patterns trend a bit later in the day for education as the student-heavy audience starts getting on their phones in the later afternoon. Here are the best times to post for educational institutions on Instagram:

• The best time to post on Instagram for schools is Friday at 10 a.m.
• Other high engagement times include Wednesday at 11 a.m., Friday from 11 a.m.–12 p.m. and 2 p.m., and Saturday at 6 p.m. and 8 p.m.
• The safest times to post are Wednesday through Saturday at 10 a.m.–8 p.m.
• The least engagement for schools is on Sunday and every day from 11 p.m–5 a.m.

Best times to post on Instagram for nonprofit

Instagram is the perfect complement to the rest of your nonprofit’s social strategy. If you’ve promoted an event ahead of time on Facebook, follow up on Instagram to show off photos from the event and start building your brand’s visual identity. Keep in mind these peak times to post for nonprofits:

• The best time for nonprofits to post to Instagram is Wednesday at 2 p.m.
• Other high engagement times include Monday from 2–3 p.m., Tuesday from 1–3 p.m. and a relatively strong block of time on Saturday from 1–2 p.m.
• The safest times to post are Monday through Friday, 10 a.m.–4 p.m.
• Sunday gets the least engagement, as well as every day from 11 p.m.–5 a.m.

Best times to post on Instagram for tech

Trends for the tech industry vary somewhat from the global peak times on Instagram, with audiences tuning into their feeds for bursts of activity earlier in the day. Take these peak times into account for your content planning as you highlight your products, services and company culture on Instagram:

• The best time for tech companies to post on Instagram is Wednesday at 6 a.m. and 9 a.m.
• Other times that get significant engagement include Wednesday from 10–11 a.m., Friday from 7–10 a.m., and Saturday from 7–11 a.m.
• There’s also fairly high opportunity for engagement on Tuesday at 10 p.m., and both Wednesday and Friday mornings show more engagement than other industries at these early hours.
• The least engagement on Instagram for tech happened on Sunday.

Best times to post on Instagram for healthcare

It’s clear from our findings that Instagram still isn’t a priority for many healthcare practices. However, considering the high engagement it drives for many other industries, it’s clear that audiences, including prospective patients, are on the platform. It’s well worth it to expand your reach by planning around these times to post:

• The best time for healthcare practices to post on Instagram is Tuesday at 8 a.m.
• The safest time to post is Tuesday from 7 a.m.–4 p.m.
• The lowest engagement times are evening and overnight every day from 6 p.m.–6 a.m.

Best times to post on Twitter

Twitter presents a huge opportunity for brands to connect directly with audiences and manage customer care.

This means timeliness is key on Twitter. While the social network selectively highlights some activity out of chronological sequence based on user interests, most people are still scrolling through to catch up on the latest posts and musings from their group of followed accounts. Posting at off-peak hours could and cause you to miss out on a lot of your potential engagement.

With 500 million tweets sent per day, Twitter provides a goldmine of social opinions and conversation that can inform your brand strategy. In addition to using Twitter listening to know what topics offer the most opportunity to engage, you’ll want to keep in mind these stats for when to post on Twitter:

• The best times to post on Twitter are Wednesday at 9 a.m. and Friday at 9 a.m.
• Tuesday and Wednesday are the best days to post on Twitter.
• The safest times to post are Monday through Friday from 8 a.m.–4 p.m.
• Saturday gets the least engagement.
• Times to avoid that get the lowest engagement are every day from 10 p.m–4 a.m.

What we learned

Twitter heats up a bit earlier in the morning, probably as audiences are starting to go about their day and take a moment to catch up on and digest the biggest news and updates from their areas of interest. The peak times of engagement also carry into the lunch hour, and begin to taper slightly through the late afternoon and evening, finally dropping off as late night approaches.

Like other social networks, mid-week on Tuesday and Wednesday are your top days to post on Twitter, and engagement drops off on weekends. We do still see that morning check-in occurring around 9 on both Saturday and Sunday, just to a lesser extent.

Best times to post on Twitter for consumer goods

Twitter is an essential customer care channel for retailers and ecommerce businesses. Compared to Facebook and Instagram engagement, activity actually builds during the weekend rather than falling off. This could indicate that users are online for answers and help about products they’ve been putting off during the week, or seeking info to complement a shopping trip or outing. Either way, quick response times are essential when people take time on days off to reach out to your brand, so be ready for these peak times:

• The best time for consumer goods brands to post to Twitter is Sunday at 11 a.m.
• Other peak engagement times include Saturday at 3 p.m. and Wednesday at 1 p.m.
• The safest times to post are either Sunday from 9 a.m.–3 p.m. or Monday through Wednesday from 12 p.m–3 p.m.
• Friday is the day with the lowest engagement, and the lowest engagement times each day are between 10 p.m–6 a.m.

Best times to post on Twitter for media

Twitter has become a go-to platform for journalists, authors and experts to share ideas and opinions—often around the clock. We saw this reflected in the hotspot of activity that lasts throughout the night from Thursday through Friday morning. There are still some other peak times you’ll want to know about if you’re looking to get your top stories and content in front of Twitter users:

• The best times for media companies to post on Twitter are Thursday at 9 a.m. and 8 p.m.
• Other high engagement times include Thursday from 4 p.m–8 p.m. and Friday from 7 a.m.–11 a.m.
• The safest times to post are Tuesday through Friday from 8 a.m.–12 p.m.
• The day with the least engagement on Twitter is Saturday.

Best times to post on Twitter for education

Educational institutions can take a unique approach to Twitter by segmenting out different parts of their social stream with separate Twitter accounts for everything from sports teams to dining services. As with other social networks for education, the peak times are shifted a bit from the global top times, so adjust to the unique schedules of your students with these top times to post:

• The best time for schools to post on Twitter is Saturday at 5 p.m.
• Other high engagement times include Saturday from 1 p.m.–10 p.m.
• Weekdays get a bit less engagement, but safe times to post during the week include Wednesday from 8 a.m.–12 p.m. and Friday from 9 a.m.–12 p.m.

Best times to post on Twitter for nonprofit

Nonprofits have a great opportunity to build up their community on Twitter and start conversations with the audiences most engaged with their causes. Keep in mind these key times to post for nonprofits on Twitter:

• The best time for nonprofits to post on Twitter is Wednesday at 7 a.m.
• Other high engagement times include Wednesday from 6 a.m.–4 p.m.
• The safest times to post are Tuesday through Friday from 8 a.m.–3 p.m.
• Saturday and Sunday get the least engagement, as well as every day between 10 p.m. and 4 a.m.

Best times to post on Twitter for tech

It’s no surprise the tech industry is consistently active throughout the week on Twitter. Whether you have one or multiple accounts conducting customer service, promoting your brand or sharing thought leadership, consider using social listening or Twitter advanced search features to tap into the topics your audiences are discussing. Consider these top times for the tech industry to get active on Twitter:

• The best time for tech companies to post on Twitter is Tuesday at 9 a.m.
• Other high engagement times include the rest of the morning on Tuesday from 7–10 a.m. and Wednesday from 8-10 a.m.
• The safest times to post are Tuesday through Friday from 8 a.m.–1 p.m.
• Saturday and Sunday are the days that get the least engagement, and engagement is lowest from 6 p.m to 5 a.m. every day.

Best times to post on Twitter for healthcare

As we’ve emphasized, Twitter is ideal for conversation and customer care. Health questions can be the most pressing of all, so whether it’s an account for a local practice or a major pharmaceutical brand, be ready for your audiences by being aware of the best times for healthcare accounts on Twitter:

• The best times for healthcare practices and business to post on Twitter are Wednesday at 9 a.m. and 11 a.m.
• Other notably high engagement times include Monday at 2 p.m., Wednesday from 10 a.m. to 2 p.m. and Friday at 8 a.m. There’s also additional engagement on Wednesday morning compared to other weekday mornings.
• The safest times to post are Monday through Friday from 8 a.m.–3 p.m.
• The day with the least engagement is Sunday.

Best times to post on LinkedIn

LinkedIn targets a more specific audience than other social networks, and as it continues to grow, we’ve gotten a fuller picture of the best times to post compared to our overview in 2018. In order to provide the greatest accuracy, we didn’t break down this data into individual industries.

The network’s more niche audience is no reason to ignore its marketing power, however. These motivated users tend to generate more leads, especially for B2B marketing. Here’s our findings on when to post on LinkedIn:

• The best times to post to Linkedin are Wednesday at 9–10 a.m. and 12 p.m.
• The best day to post on LinkedIn is Wednesday.
• The safest times to post are Tuesday through Friday from 8 a.m.–2 p.m.
• The least engagement per day occurs on Sunday and the least popular times to post are every day from 9 p.m. to 3 a.m.

What we learned

Considering LinkedIn’s corporate-minded mix of thought leaders, job seekers and company page curation, it’s no surprise that activity is much more concentrated around workdays. Activity ramps up on Tuesday as people get through the Monday rush, and tapers fairly uniformly after 3 p.m. as the last tasks of the workday take priority.

Weekends garner fairly low engagement, which is expected as people step away from their devices and desks on Saturday and Sunday.

How we gathered the data

We understand that these type of reports can raise questions about just where the data is coming from. That’s why we want to be clear about the data we pulled and how we got here.

First off, we were luckily enough to work with Sprout Social’s very own data science team to gather together this information from our customers. Joel Booth, a Senior Data Scientist at Sprout, explained how it all works.

“Sprout integrates with the different social media platforms via their API, which allows the application to receive messages on behalf of our customers,” Booth said. “Essentially, this is how we power features such as Sprout’s Smart Inbox and Reports.”

Using ViralPost to publish at the best times

Our data team is constantly collecting data. And this information isn’t just used to put together amazing reports like you’ve read above. In fact, Sprout Social’s very own ViralPost works off this data regularly for our customers.

Booth further explained that Sprout’s proprietary algorithm analyzes the publishing history of our customers and collects data on how and when their audiences engage. This is what makes ViralPost so unique—it allows users to find future times to post that work best for their channels.

“ViralPost is an opportunity for the data science team to not only make our customers’ social efforts more effective, but also easier,” Booth said. “The algorithm can look at more messages, more engagements and more factors over a far wider range of time than a person in order to pinpoint those ideal times to send a message and how those times change week to week.”

Simply put, having publishing times is extremely handy, but why not use a tool that can publish during the suggested times? ViralPost works with actual customer data, just like what we’ve pulled to assemble this report, to give you the best opportunity for your individual account.

Want to see it in action? Sign up for a demo of Sprout Social today!

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