Tom Murray, co-founder of WebBuy discusses the benefits and advantages of their newly designed, modular valuation tool (CarValuator) that adapts to any franchise or Independent dealer’s site. The success they had early on with digital retailing for Rimrock Auto Group as well as many others, was the incentive to enhance the design of this customizable, modular solution that delivers instant purchase offers and converts at unusually high percentages (I’ve seen the data). Dealers don’t have to engage the entire WebBuy digital retailing solution, rather they can simply implement CarValuator ala carte.

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Kelly Kleinman, of Dealership news, continues in Part 2 of his multi-part series with Rusty West of Market Scan, to discuss the early days of Market Scan.

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Dealership News’ Kelly Kleinman interviews Rusty West, Chairman, and President of Market Scan, to discover the origins of this amazing company’s technology and history, in the multi-part series.

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