1. Use Social Media to Increase Your Traffic – Use social networks like Facebook, Twitter, Pinterest, Instagram and the like to promote your website and business and raise your company’s profile. These networks allow you to communicate with consumers, create campaigns that can be broadcast over various platforms and can give you content that consumers can further promote by liking or sharing. Social media is a massive platform and just the kind of megaphone your business could use to help push more traffic to your site.

2. Tag People On Social Media – If you’re going to be involved in social media tagging people is a great way to increase your business profile. Tagging helps expand the reach of a post, alert people to a deal or campaign, and alerts customers to your post immediately. A tag is hard for someone to ignore and a general savvy of social networks is an easy, cheap, and effective way to expand your profile. 

3. Adapt As Many Quality SEO Practices As You Can – Search engine optimization (SEO) is the best way to be a priority search on Google and top of mind for customers. There are ways to optimize your SEO practices and ensure that you are making the most out of it. Focusing on keywords in your titles, meta titles, descriptions, and the like is an excellent way to utilize this tool. Ensuring your website is indexable and optimized for Google bots is another key to success

4. Fill In The Gaps – Outdoing the competition is of massive importance to most businesses including yours. The best way to do that is to see what is missing on the competition’s websites and see how you can exploit those gaps. If a competitor is missing information about a model or warranty information regarding a particular make, you have an opening to include that info in your campaign and on your website. That will give you an edge business-wise and show the public you are on the ball when it comes to selling cars.

5. Insert Internal Links and Encourage External Links – Providing internal links to your content is a straightforward way to boost traffic organically. Anchor text is valuable in internal link building and SEO. Look also to embed a small widget like a social media sharing link or button. That can help increase backlinks, and backlinks improve both SEO and organic traffic.

6. Identify and Eliminate Bad Links – Backlinks are crucial for a higher search engine ranking bad backlinks, however, are a considerable threat. Check your website frequently so that you can find and get rid of bad links. Software like Monitor Backlinks SEO Tool can be used to analyze, remove, and rid yourself of bad backlinks. You will have to tag the bad links, send a request to your webmaster(s), receive the removed alerts, and submit a report to Google Disavow Tool for non-removable links. Once that is all completed you will be clear of bad links and eliminate a significant issue for further website traffic growth.

7. Transparency Is Huge – Car dealerships rely on goodwill and building and maintaining relationships with customers. Transparency has always mattered, but it is incredibly important in today’s day and age of information at your fingertips. One slip up with that transparency or even appearing to be less than frank with your campaign is a great way to alienate and scare off customers. Be truthful and make sure your campaigns have clarity in both message and execution. 

8. Always Be Easy to Reach – Being approachable and accessible to your customer base is a big thing. Customer support is crucial, and your website should make it easy for the consumer to reach out if they need anything. Failing to do so could give your company and website a bad reputation, one that will be hard to shake. It never hurt to be there for customers when they need you, lots of companies fail to do that your business does not have to.

9. Embrace Long-Tail Keywords – Widely used keywords known as head terms, are great overall because they describe what your business is and are guaranteed to get clicks. The problem is that they are widely used, and because of that you will not be as likely to be high up on a Google search. However, long-tail keywords that are more specific and niche are a great way to get clicks and visits; for example, if you sell cars then having “new and used cars” as your search keyword is going to run up against a lot of competition. However, if you sell a large quantity and variety of used Chevrolet trucks use that as your keyword. Having a search term that reflects that such as “highest volume of used Chevy trucks” is a much better way to generate clicks and website traffic. 

10. Take Advantage of the Metrics – Google Analytics is a great tool to measure the success of your marketing and website. Use the tools you have. It is essential to rely on your gut and instinct, but that can only get you so far, do not underestimate or under-utilize the metrics. Those numbers will give you a lot of information that you will need to be able to expand your website and yield excellent results. 

11. Keep Up With the Latest Trends – People catch on to new trends quicker than ever, and trends die out nowadays faster than ever. That means you need to be quick to those trends as well. You may be selling cars, but you are also selling to a culture that demands you to be more than just a business. Make sure you at least know what is going on in Internet culture so that you can not only be in the know but so that you can exploit and use those touchstones for your gain. 

Increasing website traffic organically seems like a tough task, but it is not and should not be. These eleven tips will help you accomplish that goal as efficiently and manage-ably as possible.

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Paid search can be a beneficial channel for any inbound marketing strategy . From boosting brand awareness to driving increased traffic and sales conversions, paid search can help you build a better link between search engines and your website content.

One paid search tactic commonly used to help companies rank their pages above the noise and clutter of search engines results is pay-per-click (PPC), in case not fully optimized, your PAY PER CLICK efforts can turn out to be simply expensive, fruitless tactics.

One way to optimize your campaign is to use a negative keyword list. Before all of us delve into this topic, let’s have a quick refresher on a few of the basics of PPC:

Google Ads Fundamentals

With Google taking over search engine traffic, Google Ads is among the more powerful, cost-effective platforms available for applying and running PPC campaigns. Just how exactly does PPC work on Google Ads?

Google Ads operates on a pay-per-click model, by which users bid on keywords and buy each click on their advertisements. Whenever a search is initiated, Google digs into the pool of marketers and chooses a set of winners to show up in the valuable ad space upon its search results page. The “winners” are chosen based on a mixture of factors, including the quality and meaning of their keywords and advertisements, as well as the size of their keyword offers. – Wordstream

As with search engine optimization (SEO), the building blocks of paid search is keywords— search terms or phrases that make it simpler for potential leads or purchasers to find your content on search engine results webpages (SERP).

The right keywords within a PPC campaign can help you better focus on prospects exactly when and where they are almost certainly to convert. But what if specific keywords are triggering PPC advertisements that are attracting the wrong type of site visitors?

That’s exactly where negative keywords come in.

See the Opportunity in Negative Keywords

Negative keywords are key phrases that relate to your business, industry, plus content, but they trigger clicks through people who are not your targets and who may not even be interested in your own brand or content.

From an organic SEO standpoint, that isn’t big deal. But because Google Ad’s auction style favors bet size and relevance, you could finish up wasting your budget on traffic which is less likely to convert.

Thankfully, negative keywords provide an excellent opportunity to further your campaign’s targeting and effectiveness. Online Ads, you can prevent your ads being displayed to anyone who utilizes these keyword or phrases within their search. But how do you determine which usually keywords to include in your negative key phrase list?

Analyzing Search Data

Where to Look

A person doesn’t have to look far to locate search terms and phrases to boost your negative keyword lists, mainly because one of the best places to look is in Google Ads itself:

• Search Terms Report: With this report, you can view real search terms people used in Google that will triggered your ads. You can choose the keywords that might not have drawn the correct traffic by viewing which usually terms have lower click-through plus conversion rates.
• Google Keyword Planner : If you want to identify negative keywords prior to them costing you anything, there’s no better place to look compared to Google Keyword Planner. Right here you can review keyword suggestions associated with terms you want to target in your advertisement campaigns, but it’s a useful tool to identify unrelated conditions to exclude.

Pro Tip : Negative keyword lists are not the set-it-and-leave-it effort. Comb through lookup data frequently to make sure you’re also  staying on top of new search terms which could hurt your conversion rates.

What to Look for

Identifying negative keywords can be challenging because it requires analyzing and learning the searcher’s intent. You’ll almost have to dig a bit to determine if a searcher is looking for everything you offer or something else?

For example , someone searching for “cybersecurity jobs near me” is likely searching for employment opportunities in a specific location, while someone searching for “cybersecurity careers training” may be focused more on development opportunities. Both searches make use of the keywords “cyber security jobs” however the intent of each inquiry is different.

Understanding why the searcher is using a keyword and determining their intended end goal is vital in order to building an effective negative keyword checklist.

Pro Suggestion: Choose your bad keywords carefully. If you use too many damaging keywords, you may prevent qualified individuals and their search queries through seeing your ads.

Getting the Most From PPC

PPC and paid search provide businesses and marketers added visibility to attract target personas, but it can become an expensive endeavor if not fully optimized. Making use of negative keywords is not only an effective way to cut down on wasted ad spend, but it can also significantly improve your ads’ conversions.

About the writer

Chelsea Boice Chelsea is an Associate Consultant at SmartBug. She previously worked as a freelance Digital Marketer supporting B2B and B2C organizations with inbound, email, plus social marketing campaigns.

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